CHAPTER ONE

INTRODUCTION

1.1    BACKGROUND TO THE STUDY

In the management of small business organization advertising appears to be one of the major tools that management uses to actualize its goals and objectives the word advertising seems to be very popular to all profession due to the vital role that it play in the achievement of organizational objective consumer and buyers in most cases aspire to know about a product through advertisement, even much as he advertiser would deem it necessary to punch a product information into the market for awareness.

          This is as a result of the fact that each participant in the exchange process is in most cases confronted will the problem of searching the buyer goes out in search of a seller a buyer it is therefore important for the owner of business to make a careful study of how to get the product information across to the ultimate consumers of such product. the provision of such information is done in a number of ways adverting includes. A small business is small in most cases when the awareness is low. An increase in the levels of awareness does in most cases result to corresponding increase in the sales of the product increase in sales can lead to bigger enterprise which is the target if the small business manager. The important role of advertising in the respect cannot be over emphasized. This project will therefore examine the significance of advertising in the management of small business organization

1.2    STATEMENT OF PROBLEM

Advertising is essentially one the common promotional tools that most organization uses of actualize their objective and goals advertising mainly uses to create awareness, stimulates consumers inertest on a product general high patronages and increase sales volume in an organization.

          In spite of the great benefits of advertising most small business shows little or no concern about advertising their products. More so the inability to advertise has crippled as lot of small business organization over the years.

          These studies on the significance of advertising in the management of small business organization shall be restricted to answering the following

1.3    RESEARCH  QUESTION

i. Does advertising play any important role in the management as small business organization

ii. To what extent does advertising asset in the expansion of a small business?

iii.          Are small business owners willing to advertising what are their strength and weakness

iv.          What would be the fate of a small business organization if not advertised?

The above question will uses as a guiding rule the will help the researcher to design tools to extract necessary information to proffer a solution to the reach question

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