CHAPTER 1

1.1  Background To The Study

According to Ivy Lee,(1900 ) public relations is a management function, which assesses public attitudes, and  defines the policies, procedures and interests of an institution towards executing a program of action to earn public image of appreciation and acceptance.

The significance of PR is to build good image and relationship with the institutions various publics through favourable publicity, handling crisis management issues and building a good corporate image, in today’s modern society institutions with PR department must be proficient in the use of social media.  Mark Burgess

It is the role of Public relations to inform the public about news, affect the news, receives the news, and react to the news towards building the brand image of the institution through the media.PR determines the shape of an institution reputation, image, culture, brand perception. PR utilizes various modes to build the image of the institution such as the use of radio, digital video, tv, print , broadcast, and the social media. Apparently social media has greatly affected other modes of communication in today’s communication sector.  Lisa Buyer – The Buyer Group.  Heidi cohen (2011)

Public relations specialists ensure the establishment and maintenances of good relationships with the institutions publics, media, and opinion leaders. PR responsibility include the writing of speeches, acting as the institutions spokesperson,  designing communications campaigns, preparing clients for press conferences, writing news ,working with the press, arranging media interviews and speeches, managing the  website and social media ,  managing crisis to build institutions reputations , handling internal communications, and marketing activities ,  event management and brand protection .The research therefore seek to appraise  Public Relation and Image Making in Government Institutions with a case study of   NIGCOMSAT, Abuja.

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