MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 601. AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS

  » CHAPTER ONE 1.0.INTRODUCTION It has been discovered that sales promotion as one of promotional tools, it is very important to mobile phone industries such as MTN Uyo. This project/research work evaluate the impact of sales promotion on the choice and use of mobile phone times when sales promotion is carried out. This research work will be benefit to the firm in study (MTN) customers and public at ...Continue Reading »

  50 pages |  485 engagements | 

• 602. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is a paid form of non personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented or disseminated is called advertisement. In the present day marketing activities, hardly is there any business ...Continue Reading »

  50 pages |  538 engagements | 

• 603. THE ROLE OF ADVERTISEMENT MEDIA ON CONSUMER BUYING BEHAVIOR

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is most effective weapon of in marketing, it leaves or has leading impacts on the viewer’s mind, as its exposure is much more effective (Katke, 2007). Marketing mix has four elements which are product, price, place and promotion. Advertising is a component of promotional mix, which is used to create awareness about products and...Continue Reading »

  50 pages |  308 engagements | 

• 604. THE USE OF PACKAGING AS AN EFFECTIVE WAY OF MARKETING NEW PRODUCT

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want. Consumers are very fond of new products and services which will satisfy their needs and fulfill their demands accordin...Continue Reading »

  50 pages |  340 engagements | 

• 605. THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In fact the subject of public relations is not new and it has been there and in practice since time immemorial. Man has always tried and wanted to communicate to make him understand, e.g. pictograms (Chinese characters still an example). 1000 of years ago wall paintings in the caves of premature people, writings on tablets of stone, ancient ...Continue Reading »

  50 pages |  561 engagements | 

• 606. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In fact the subject of public relations is not new and it has been there and in practice since time immemorial. Man has always tried and wanted to communicate to make him understand, e.g. pictograms (Chinese characters still an example). 1000 of years ago wall paintings in the caves of premature people, writings on tablets of stone, ancient ...Continue Reading »

  50 pages |  388 engagements | 

• 607. BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought and sold as well as provide the security of sustained future revenues of their owner. Well recognized b...Continue Reading »

  50 pages |  297 engagements | 

• 608. ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES

  » CHAPTER ONE INTRODUCTION Background to the Study Business environment throws dynamic challenges in the form of ever growing competition. Product and brand extensions pose a challenge in terms of getting customer attention. Marketing metrics become a serious concern for marketers, who apply a variety of tools to overcome the competition. Advertisement is a vital tool used by marketers to sell their...Continue Reading »

  50 pages |  247 engagements | 

• 609. PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to customer (passengers) is no...Continue Reading »

  50 pages |  283 engagements | 

• 610. AN EVALUATION OF MARKET SEGMENTATION AND IT'S SIGNIFICANCE

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before the widespread acceptance of market segmentation, the prevailing way of doing business with consumers was through mass ma...Continue Reading »

  50 pages |  346 engagements | 

• 611. APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS EFFECTIVENESS IN CONSUMER SATI...

  » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing manag...Continue Reading »

  50 pages |  259 engagements | 

• 612. IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in the organi...Continue Reading »

  50 pages |  319 engagements | 

• 613. THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has b...Continue Reading »

  50 pages |  285 engagements | 

• 614. THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond Bank...Continue Reading »

  50 pages |  256 engagements | 

• 615. A GOOD SYSTEM OF BRANDING AND PACKAGING TO DIFFERENTIATE CUSTOMER PRODUCTS

  » CHAPTER ONE 1.1 INTRODUCTIONS The duties performed by a company include the building of a unique brand name that will eventually fit a product for easy identification. A product is anything tangible that can be offered to a market for attention, acquisition use or consumption that can satisfy a want or need. Product process tangible and tangible attributes which include packaging service product a...Continue Reading »

  50 pages |  321 engagements | 

• 616. TOTAL QUALITY MANAGEMENT CONTROL (T.Q.M).

  » CHAPTER ONE 1. INTRODUCTION A business can be defined as the sum total of those activities that have their main purpose of creations, maintenance and extension of a concern, with continuous to exist because it earns profit or than benefits. Business is set up to achieve certain objectives, these objectives may range from maximum of the organizer, wealth, rendering of certain essential service to t...Continue Reading »

  50 pages |  330 engagements | 

• 617. THE SIGNIFICANCE OF NEW PRODUCT DEVELOPMENT IN A COMPETITIVE MARKETING ENVIRONME...

  » CHAPTER ONE INTRODUCTION In this present business world, the survival of any firm in a competitive environment depends on the plan of the management. Therefore, the ideas of a new product development must not be neglected, it is very vital to properly look into the product development by the top management whether in a manufacturing or service firm. The change in consumer needs and tastes, rapid t...Continue Reading »

  50 pages |  340 engagements | 

• 618. THE SIGNIFICANCE OF BRANDING TO EFFECTIVE MARKETING OF THE TOBACCO PRODUCTS IN N...

  » CHAPTER ONE INTRODUCTION TO THE STUDY 1.0 INTRODUCTION TO THE STUDY A brand is a name, word, make term, letter, device or some combination that is used by manufacturer or some combination that is used by merchants to identify their goods and services and to distinguish them from those of competitions. Branding plays a vital role in product quality that it’s important cannot be over emphasize...Continue Reading »

  50 pages |  333 engagements | 

• 619. THE SIGNIFIANCE OF MOITIVATION OF ENHANCING THE EOMPLOYEE PEROFORMANCE IN A COMP...

  » CHAPTER ONE 1.0 INTRODUCTION Motivation has been defined on different ways by different scholars and the patterns of these definition has helped on understanding motivation better some of these definition are as follows. Michael (1978) defined motivation as the act of stimulating someone or asset to get a desired course of action to push the button to get a desired reaction. While Hodgets (1977) v...Continue Reading »

  50 pages |  316 engagements | 

• 620. THE ROLES OF MARKETING IN THE COMMERCIAL BANKING.

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY There is no precise or exact date when banking started in Nigeria historically for instance there are record to show that the momentary activities actually started in Nigeria in about 1961 when a by company in Lagos with the sole objective of making easier transaction with the company in Lagos However the first banking institute was established ...Continue Reading »

  50 pages |  322 engagements |