MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 621. THE MARKETING IMPLICATION OF PRIVATIZATION OF GOVERNMENT PARASTATALS

  » CHAPTER ONE 1.0 INTRODUCTION Privatization is the systemmatic and programmed withdrawer of government from those business activities which private person of companies could much effectively. The government within the context of Structural Adjustment Programe decided that it would take step to take itself away from involvement in enterprises in which it has interest. Such investment has to make the...Continue Reading »

  50 pages |  283 engagements | 

• 622. THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT

  » CHAPTER ONE 1.1 INTRODUTION Marketing research is a systematic design, collection, analysis and reporting of data finding relevant to a specific marketing situation facing the company. It is also the activity of presenting, advertising and selling a company product in the best possible way. Marketing research is also a systematic approach to the development and provision of information for marketi...Continue Reading »

  50 pages |  332 engagements | 

• 623. THE IMPACT OF LIQUIDITY ON BANKS PROFIT IN NIGERIAN BANKING INDUSTRY

  » CHAPTER ONE 1.0 INTRODUCTION BACKGROUND OF THE STUDY In every system, there are major component that are paramount for the survival of the system. This is applicable to financial system. The banking institution had contributed significantly to the effectiveness of the entire financial system as they offer an efficient institution mechanism, through which resources can be mobilized and directed fro...Continue Reading »

  50 pages |  296 engagements | 

• 624. THE IMPACT OF INTERNAL ENVIRONMENT ON MARKETING ORGANIZATION

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY An understanding of the marketing environment is a prequisite for efficient marketers. This is primary because every marketing units affected by their immediate environment. In essence, marketing environment can be seen as the sum of the inter relationship business and between the marketers and the society in management. The word environment doe...Continue Reading »

  50 pages |  381 engagements | 

• 625. THE EFFECTIVENESS OF PERSONAL SELLING IN MARKETING OF PETROLEUM PRODUCTS IN NIGE...

  » CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Personnel selling is the presentation of a product service or ideal by salesman in the direct contact with prospect in order. To make sale’s it is also personnel presentation of product or ideas of commercial significance. To prospective buyer. The America marketing association defines it as oral presentation in conversation with one or mo...Continue Reading »

  50 pages |  277 engagements | 

• 626. THE EFFECT OF MANAGEMENT DEVELOPMENT PROGRAMMES ON TOP LEVEL EMPLOYEE’S PRODUC...

  » CHAPTER ONE 1.0 BACKGROUND OF THE STUDY Management is a unique element that is applicable to any establishment or organization, management has been differently defined by many people. Some look at it as a man made term or a group of people that control the affairs of an establishment. Management is also referred to as a process demanding the productivity of specific function, here being seen as a ...Continue Reading »

  50 pages |  242 engagements | 

• 627. THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVI...

  » CHAPTER ONE 1.1 INTRODUCTION No one knows who you are, where you are, what you worth and what you have to offer until you tell, display or disclose your identity, and this can only be achieved through an effective promotional strategy promotion here helps to communicate and disseminate necessary information about a firm, its operation and its offering to the targeted market or customers. Product p...Continue Reading »

  50 pages |  392 engagements | 

• 628. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE.

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  50 pages |  564 engagements | 

• 629. A CRITICAL ANALYSIS OF THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMAN...

  » Background of the study The growing managerial importance of sales promotion has generated a great deal of research on how sales promotion affects profitability (Loudon and Bitta, 2002; Perreault and McCarty, 2002; Schiffman and Kanuk, 2004). There is no doubt sales promotions have become a vital tool for marketers and its importance has increased significantly over the past 2 decades. In Nigeria,...Continue Reading »

  60 pages |  601 engagements | 

• 630. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF DURABLE CONSUMER PROD...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In Rivers State where the importance of marketing is yet to be fully appreciated, people talk about marketing their product as if they are referring to a particular problem. As successful marketing strategy must tell an organization where they would result to be on a long term basis, “that is why it is often said that marketing strategy is...Continue Reading »

  60 pages |  389 engagements | 

• 631. THE EFFECTIVENESS OF MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTUR...

  » CHAPTER ONE 1.0 INTRODUCTION In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term basis, that is why it is often said that marketing strategy is a continuous process. It must rest on a ...Continue Reading »

  86 pages |  389 engagements | 

• 632. THE USE OF MARKETING CONCEPT AND PERFORMANCE ON SMALL SCALE BUSINESS IN NIGERIA

  » ABSTRACT This project is directed towards investigating what marketing concept entails, its use, and performance among small scale business because there seems to be insufficient knowledge of its use. A case study of Fast Food Restaurants in Kano Metropolis. The ultimate objective of the marketing concept holds that, the key to achieving the organizational goals consist of determining the needs an...Continue Reading »

  50 pages |  513 engagements | 

• 633. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER...

  » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing manag...Continue Reading »

  50 pages |  406 engagements | 

• 634. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS I...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of management by objective, which is aimed at integrating the employees goals and objectives into the firms overall objective to meet a congruency as to achieve...Continue Reading »

  50 pages |  -1 engagements | 

• 635. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing research on new products development are often more likely to fail...Continue Reading »

  50 pages |  439 engagements | 

• 636. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER

  » ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design was adopted for this study. Data for the study were obtained through questionnaire administered on 351 respondents which was determined using the Krejicie and Morgan (1970) table and purposive sampling technique was used in the study. Descriptive sta...Continue Reading »

  50 pages |  408 engagements | 

• 637. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS ...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of management by objective, which is aimed at integrating the employees goals and objectives into the firms overall objective to meet a congruency as to achieve...Continue Reading »

  50 pages |  565 engagements | 

• 638. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT (A CASE STUDY OF DEMAS FOOD...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing research on new products development are often more likely to fail...Continue Reading »

  50 pages |  429 engagements | 

• 639. THE ROLE OF BRAND MANAGEMENT IN DETERMINING MARKET SHARE (CASE STUDY OF CADBURY ...

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  48 pages |  372 engagements | 

• 640. MARKET LIBERALIZATION AND ITS EFFECTS ON NIGERIAN AGRICULTURE

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  48 pages |  369 engagements |