MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 581. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS

  » CHAPTER ONE INTRODUCTION 1.1 Background To The Study In 2002, World Health Organization stated that about 70 percent (%) of the drugs available in Nigeria were fake or substandard. Also, National Agency for Food and Drug Administration and Control (NAFDAC) states that 41 percent (%) of drugs alone were counterfeit. (Yankus 2006 and Akunyili 2007) We can see there is a problem which is reoccurring ...Continue Reading »

  50 pages |  285 engagements | 

• 582. CONSUMER'S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines a brand as a name, term, design, symbol or any feature that identifies one seller’s goods or services as distinct from those of other sellers. The legal term f...Continue Reading »

  50 pages |  -1 engagements | 

• 583. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES

  » CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) telephone...Continue Reading »

  50 pages |  305 engagements | 

• 584. PUBLIC RELATIONS AND INTERNATIONAL MARKETING

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We all believe in communication. We keep saying so. We also say that any management which endorses good communications in – house, and externally is enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or paint of view escapes the researcher. As Henry James put it “it must be...Continue Reading »

  50 pages |  245 engagements | 

• 585. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVOUR

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Of all business activities of functions none is as interested in the consumer and his purchasing behavior as marketing. Marketing is invariably connected with the research into purchasing behaviaour namely what the consumers want, need prefer and value, who are the prospective consumers and where they live, their in come and made of spending, ho...Continue Reading »

  50 pages |  251 engagements | 

• 586. THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES

  » CHAPTER ONEINTRODUCTION 1.1 BACKGROUND OF THE STUDY Establishment of business including communication services requires that the firms make key decision. These decision affects the total marketing programmes of the firm, simple put the marketing strategy. However one vital area of such decision which demands proper attention is the communication strategy. Communication industry must initiate promo...Continue Reading »

  50 pages |  252 engagements | 

• 587. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PRO...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything matters with marketing and that a broad, integrated perspective is often necessary, Increasing a key goal of marketing is to develop deep, enduring relationship with all people or organiza...Continue Reading »

  50 pages |  252 engagements | 

• 588. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS

  » CHAPTER ONEINTRODUCTION 1.1 BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someone has to go out ...Continue Reading »

  50 pages |  250 engagements | 

• 589. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a truism that no business organization can survive in today’s competitive and adverse economy without effective marketing of its goods and services. Now, it is no longer the question of people beating their ways to the p...Continue Reading »

  50 pages |  487 engagements | 

• 590. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMO...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed. According to Olakunori (2003:1), it observed that starting point of our study of information and information revoluti...Continue Reading »

  50 pages |  310 engagements | 

• 591. PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA

  » CHAPTER ONEINTRODUCTION 1.1 BACKGROUND TO THE STUDY Successful business organization lies on the extent to which the public is aware of the organization. The importance o promotion as one of the marketing strategy can be traced back to the era whereby marketing has been recognized by people or organized by people or organization. Although before the invention of marketing strategy there has been a...Continue Reading »

  50 pages |  220 engagements | 

• 592. AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Brand switching is the consumers decision to purchase a product of a brand different from that previously or usually purchase. Brand switching is when a consumer or group of consumers switches their allegiance from one brand of a certain type of product to another. This brand switching may be temporary, or it may be long lasting. Sometimes known...Continue Reading »

  50 pages |  324 engagements | 

• 593. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In marketing, positioning has come to mean the process by which marketers try to create an image or identify in the mind of their target market for its product, brand or organization. It is the relative competitive comparison their product occupies in a given market as perceived by the target market. What we must agree as is that positioning is ...Continue Reading »

  50 pages |  269 engagements | 

• 594. AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM

  » ABSTRACT This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the country. On the contrary to the problems of this research work, an objective ...Continue Reading »

  50 pages |  268 engagements | 

• 595. AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

  » ABSTRACT This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira spent on advertising. The study was limited to cosmetics produced and market in Enugu Metropolis. The objective of the was main...Continue Reading »

  50 pages |  244 engagements | 

• 596. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR

  » ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study, rese...Continue Reading »

  50 pages |  260 engagements | 

• 597. EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS

  » ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the researcher used Imo State University as a case study to val...Continue Reading »

  50 pages |  382 engagements | 

• 598. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE ...

  » ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources eg per...Continue Reading »

  50 pages |  264 engagements | 

• 599. IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING ...

  » CHAPTER ONE 1.0INTRODUCTION 1.1BACKGROUND OF THE STUDY The Nigerian economy for long has been characterized with little wonder, Nigeria is often known as a reseller market. The few manufacturing firm still operating are either muiti national cooperation or government establishment. This scenario has adversely affected the Nigeria economy to an extend. It has become dumping ground for other countri...Continue Reading »

  50 pages |  271 engagements | 

• 600. MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE

  » CHAPTER ONE 1.0 INTRODUCTION 7up plc was introduced by a Lebanese called Mr. Mohammed Elkhail as a business man, he came to Nigeria in 1926 and trade on household and Kitchen utensils. He also owned later one of the biggest transporting company in West Africa. He went into soft drink business as a kind expansion in 1959, and subsequently introduced 7upbottling company now plc. The location of the ...Continue Reading »

  50 pages |  307 engagements |