MARKETING PROJECT TOPICS AND MATERIALS IN NIGERIA | RESEARCH PROJECT TOPICS AND PROJECT TOPICS ON EDUCATION

521. EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYThe word motivation comes from Latin word movere, which means to move. It is a general term that refers to all those inner forces such as desires, drives or motives, wishes and so forth which kindle, direct and sustain behaviour towards a goal. To be able to motivate people, managers must do those things that satisfy these forces so as to induce i...Continue Reading »

50 pages | 318 engagements |

522. ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY

» CHAPTER ONE INTRODUCTION 1.1 BACKGRONUD TO THE STUDYThe important attacked to a customers perception of a company’s image, very from company to company and from one country to another. In the developed and industrialized countries such as U. S.A. and Sapan when marketing is practiced to the letter, such perception is give utmost attention. In Nigeria where Nigerians are only past beginning t...Continue Reading »

50 pages | 238 engagements |

523. THE IMPACT OF ADVERTISING ON THE BUSINESS PERFORMANCE IN NIGERIA

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The recent and vast industrial expansion, resulted in massive production which led to competition and aggressive selling. These developments forced manufacturing companies to source out for marketers and buyers for their products. Advertising was therefore recognized by business enterprises as a profitable method of building demand for their pro...Continue Reading »

50 pages | 287 engagements |

524. THE PROSPECTS AND PROBLEMS OF PERSONAL SELLING IN MARKETING CONSUMER PRODUCTS IN...

» CHAPTER ONE 1.0 INTRODUCTION The goal of all marketing efforts is to increase profitable sales by offering want satisfactions to consumers over the long run. Many companies do not just sell product they like, they must first decide the need of the consumers before creating such goods Marketing is the activity directed at satisfying the needs and wants of the consumers. In fact, to be able to do th...Continue Reading »

50 pages | 302 engagements |

525. CAPACITY BUILDING OF RENEWABLE ENERGY EDUCATION

» 1 INTRODUCTION “Bioenergy and education of its use has the potential of solving numerous prob lems in the developing countries including poverty and lack of food.” This was an idea introduced to me by one of the pioneers of bioenergy programs, Juha Soilio. The concept of bioenergy interest me highly and as a marketer, finding a solution to the big issues through business and marketing ...Continue Reading »

50 pages | 266 engagements |

526. CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF ...

» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer to understand consumer behavior, draft better positioning strategies and develop more effective advertising campaign base on product attributes (Aaker and Gary,2008). According to them, the perception process has long been recogni...Continue Reading »

50 pages | 317 engagements |

527. EFFECTIVE OF MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMP...

» CHAPTER ONE1.0 INTRODUCTION In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term basis, that is why it is often said that marketing strategy is a continuous process. It must rest on a c...Continue Reading »

50 pages | 274 engagements |

528. CHALLENGES OF MARKETING RESEARCH ON THE MANUFACTURING OF FLOUR PRODUCTION

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a proce...Continue Reading »

50 pages | 305 engagements |

529. THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT

» ABSTRACT One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the satisfaction of the consumer or customer is the focus of marketing thereby making product a fundamental tool of marketing. But Ebue (1990:1) stated that if you product, package it brilliantly, price it, r...Continue Reading »

50 pages | 289 engagements |

530. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOR

» CHAPTER ONE 1.0INTRODUCTION The customer is the sole reason organizations exists (Cochran, 2006: 1). In the modern world customer becomes much more important for the firms. The markets become bigger and bigger with the firms selling the same products and the competition among them becomes inevitable. For this reason the study of consumer behaviour takes a great place. The marketers try to understa...Continue Reading »

50 pages | 552 engagements |

531. THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIO...

» ABSTRACT This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they are faced with a new or an old existing product. The literature review was basically on theoretical frame work, historical bac...Continue Reading »

50 pages | 280 engagements |

532. EFFECT OF FORWARD INTEGRATION ON MANUFACTURING INDUSTRY PERFORMANCE

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is significantly less expensive than acquiring new customers. Customer loyalty gained importance when the classic marketing paradigm with its instrumental and transac...Continue Reading »

50 pages | 299 engagements |

533. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDUSTRY

» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY The impact and effect of market segmentation with the view of globalization throughout the world 'be it developed or developing economy, the supremacy being. accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimately leads to economic growth is free competitive market system otherwise refers t...Continue Reading »

50 pages | 258 engagements |

534. EFFECT OF PHYSICAL DISTRIBUTION ON ORGANISATIONAL PERFORMANCE

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets became global, so did the challenges associated with getting a product and service to the right place at the right time at the lowest cost. Organizations began to realize that it is not enough to improve efficiencies within an organization, but their whole supply chain has to be made competitiv...Continue Reading »

50 pages | 578 engagements |

535. THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY

» CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the economy. These like inflation unemployment, rural problems...Continue Reading »

50 pages | 253 engagements |

536. THE IMPACT OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY

» CHAPTER ONE 1.0 INTRODUCTION The type distribution policy exercised differs from one organisation to another, depending on the type of goods and services produced in such business organisation. In considering the importance of distribution policy on organizational profitability, volume of business organisation either positively or negatively. Before an organisation settles for the type of distribu...Continue Reading »

50 pages | 282 engagements |

537. PROMOTIONAL STRATEGY AS A TOOL OF ORGANIZATIONAL PROFITABILITY

» CHAPTER ONE 1.0INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms, a firms goal in employing promotional programmes is to change both the shape and location of the demand pattern of it’s products. In this case it will not only i...Continue Reading »