MARKETING PROJECT TOPICS AND MATERIALS IN NIGERIA | RESEARCH PROJECT TOPICS AND PROJECT TOPICS ON EDUCATION

461. MARKETING OF DIARY PRODUCT IN ENUGU METROPOLIS ( A CASE STUDY OF FAN MILK NIGERI...

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The starting point of marketing is the existence of human need and wants. Therefore the study and responsibility of marketing is to satisfy these needs and wants to the mutual benefits of all engage in marketing relationship. (Adrika E.O, Ebue and Nndim, 1997 p.4). the fact that man has needs and ants and there are products capable of satisfying the...Continue Reading »

50 pages | 318 engagements |

462. AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY (A CASE STUDY OF YOYO PURE WATER EN...

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY. Many people have myopic ideas about distribution they misconstrue it as a strategy, which applies only to manufacturing and marketing.In these days of rapidly changing needs and business circumstances it is important that Yoyo worker/staff/management should thoroughly appreciate the importance of distributions and reliance to the services. As s...Continue Reading »

50 pages | 288 engagements |

463. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY O...

» CHAPTER ONE INTRODUCTION This present dispensation, a lot of companies for production or distribution of a particular type of production or service and its consequent week to week competition among companies, it has become necessary for such organization to established at least good will and mutual understanding with their various publics if actually the tend to succeed. Though the success of such...Continue Reading »

50 pages | -1 engagements |

464. PRODUCT PLANNING DISTRIBUTION AND MANAGEMENT

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A product has been defined by the American marketing association as any thing that can be officered to a market for attention, acquisition or consumption including physical objects, services, personalities, organization and desires. A product as defined by stanchion in fundamentals of marketing. A product is a set of tangible and intangible attr...Continue Reading »

50 pages | 307 engagements |

465. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODU...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Pipeline transportation is the youngest among the other means of transportation in Nigeria. It has not received much attention because of two major factors. One is that it is relatively a recent origin. Two is the its operations and services are not in the hands of private individuals and companies. Hence everything about pipeline transportation...Continue Reading »

50 pages | 269 engagements |

466. THE EFFECT OF MARKETING STRATEGIES ON PRODUCT LIFE CYCLE

» CHAPTER ONE 1.0 INTRODUCTION The effect of marketing strategy on Product Life Cycle (Plc) is adopted in order to forecast the activities involving the strategy in the stages in the Product Life Cycle (Plc). Its successful accomplishment requires analysis of the data from the past decision in the present, and evaluation of the future. However, the company’s position and differentiation strate...Continue Reading »

50 pages | 339 engagements |

467. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

» CHAPTER ONE INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough relevant market data to dev...Continue Reading »

50 pages | 303 engagements |

468. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGE INDUSTRY

» CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored towards filling up and satisfying ...Continue Reading »

50 pages | 290 engagements |

469. ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

» CHAPTER ONE 1.0 INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate product, services and program to serve these markets. Consumer are the most important things to consider while operating any business environment. It must therefore be clear th...Continue Reading »

50 pages | 400 engagements |

470. ACHIEVING CUSTOMER SATISFACTION IN A MULTINATIONAL COMPANY

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers. If a business successfully creates and keeps customers in a cost effective way, it will make profit while continuing to survive and thrive. If for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to ...Continue Reading »

50 pages | 255 engagements |

471. ADVERTISING AS COMPLIMENTARY TOOL IN MARKETING OF ALUMINUM KITCHEN WARE

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The marketing activities of an organization is guided by six marketing mix that comprises of controllable variables that marketers use in the achievement of their marketing objectives. It includes the combination of product, price, physical distribution and promotion; generally referred to as the four Ps which serves as the pivot of marketing ma...Continue Reading »

50 pages | 286 engagements |

472. ASSESSING THE EFFECT OF RELATIONSHIP MARKETING ON CORPORATE PERFORMANCE IN SMALL...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of a nation’s economy. Small Business Enterprises (SBE's) play a major role in the world economy, and their contribution to economic and employment growth is wide...Continue Reading »

50 pages | 293 engagements |

473. CRITICAL ANALYSIS ON SALESMANSHIP PERFORMANCE IN MARKETING OF A COMPANY’S PROD...

» CHAPTER ONE 1.0 INTRODUCTION Salesmanship is the act of usefully persuading prospective customers to buy a product or service from which they can derive suitable benefits thereby increasing their total satisfaction with the mutual aim of achieving the company’s goals and objectives. In any business practice, especially in those organizations where their products are to be sold, the need for ...Continue Reading »

50 pages | 377 engagements |

474. CUSTOMER SATISFACTION AND LOYALTY INLOGISTICS SERVICES

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is significantly less expensive than acquiring newcustomers. Customer loyalty gained importance when the classic marketing paradigm with its instrumental and transact...Continue Reading »

50 pages | 270 engagements |

475. EFFECT OF COMMUNICATION ON ORGANIZATIONAL DEVELOPMENT

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication. The reciprocal process of sharing information through symbols, principally the word communication itself denotes the exchanging of ideals and since man is both sharing of fe...Continue Reading »

50 pages | 433 engagements |

476. EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone the nation in which they operate. They pay an unliving wages to their employees, shareholders dividend are either accumulated or not paid at all, evade taxes c...Continue Reading »

50 pages | 267 engagements |

477. EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON ORGANIZATIONAL PERFORMANCE

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Customer relationship management has attracted the expanded attention of practitioners and scholars. More and more companies are adopting customer centric strategies, programs, tools, and technology for efficient and effective customer relationship management. They are realizing the need for in depth and integrated customer knowledge in order to...Continue Reading »

50 pages | 359 engagements |

478. EFFECT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one means of promotional mix which has its ultimate function to inform, persuade and promote ideas in order to sell goods and services (Akinkugbe 2006; Kotler, 2009). Advertising, over the years, has grown to become a prominent form of marketing communication, and as a marketing communica...Continue Reading »

50 pages | 484 engagements |

479. EFFECT OF THE PRACTICE OF SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF SMALL MEDI...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer preferences is sound business practice and requires no justification other than the remuneration it provides. Similarly, creating a culture that builds mutual commitment between the firm and its emplo...Continue Reading »