MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 441. EFFECT OF TELEVISION ADVERTISING ON CONSUMER PURCHASING BEHAVIOR

  » CHAPTER ONEINTRODUTIONBackground of the StudyThe American Association of marketing defines Marketing as an organizational function and a set of processes for cresting, communicating and delivering value to customers and managing customers relationship in a way that benefit the organization and its stakeholder’s. It can also be defined as the process of planning and executing the conception, ...Continue Reading »

  50 pages |  228 engagements | 

• 442. DETERMINANTS OF CONSUMERS PURCHASE BEHAVIOR TOWARD LOCALLY MADE SHOES IN NIGERIA...

  » CHAPTER ONEINTRODUCTIONBackground to the StudyAll business enterprises strive to be successful. They want to make profit as well gain a large market share of the market they operate through proper satisfaction of their consumers. This scenario is not only peculiar to service rendering firms such as banks, transport firms, schools, insurance firms etc. but equally overlap to include manufacturing f...Continue Reading »

  50 pages |  337 engagements | 

• 443. SALES PROMOTION AS AN EFFECTIVE STRATEGY FOR ACHIEVING MARKETING GOALS IN AN ORG...

  » CHAPTER ONEINTRODUCTIONBACKGROUND OF THE STUDYSales promotion became an essential motivating factor in the area of marketing in any organization whether in the brewery industry or any other company.The American Marketing Association (AMA) defines sales promotion as “media and non media marketing pressures applied for a pre determined, limited period of time in order to stimulate trial, incre...Continue Reading »

  50 pages |  267 engagements | 

• 444. THE EFFECT OF SALES PROMOTION IN MARKETING COMPANY IN NIGERIA

  » ABSTRACT This study examines sales promotion in Champion breweries Plc, Uyo. Sales promotion is one of the most loosely used terms in marketing vocabulary. Sales Department of Champion Breweries. PLC Uyo has been weak in terms of promotion of their product This study attempt to high light the problem of promoting their product and make possible solution to the problem, among these include Rival Co...Continue Reading »

  52 pages |  334 engagements | 

• 445. EFFECTIVE BRANDING DECISION AND CUSTOMERS CHOICE OF BEVERAGE

  » CHAPTER ONE 1.0 INTRODUCTION Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term investment, especially for advertising. Promotion and packaging, may brand oriented companies sub contract manufacturing to the companies. On the other hand, manufacturers eventually learn market power and it lies with building their own brand...Continue Reading »

  50 pages |  270 engagements | 

• 446. EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS

  » CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awareness in response to their needs and wants or satisfaction, firms should also discuss their old market...Continue Reading »

  50 pages |  316 engagements | 

• 447. IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS

  » CHAPTER ONE BACKGROUND OF THE STUDY The issue is that a financial system thrives on public confidence and the erosion of that confidence result to disintermediation thereby undermining the ability of the financial system to perform its essential role of savings mobilization. The nature of banking service is that, bank have to build up an image of respectability, capability and reliability through ...Continue Reading »

  50 pages |  352 engagements | 

• 448. PROBLEM AND PROSPECTS OF RETAIL MAKETING

  » CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY This research work is carried out in the institute of management and technology Enugu in Enugu state of Nigeria. The institution is made up of two campus viz. campus ii and campus iii IMT is situated in the part of enugu north local government area of Enugu town the capital town of Enugu state. The studied is densely populated with indigenes alike...Continue Reading »

  50 pages |  326 engagements | 

• 449. INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES. A CASE STUDY OF SHOPRITE

  » CHAPTER ONE INTRODUCTION 1.1 Background Of The Study To compete in today‟s global markets, organizations strive to deliver their products (physical) s (intangible) in both an efficient and effective manner. In service supply chain, human labour forms a significant component of the value delivery process and physical handling of a product leads to standardized and centralized procedures and contr...Continue Reading »

  50 pages |  283 engagements | 

• 450. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A stu...

  » CHAPTER ONE 1.1 BACKGROUND Advertising is the means of informing as well as influencing the general public to buy a product or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers through various advertising mediums such as Newspaper, Magazines, Television, Radio, Posters, Hoardings, Billboard and in recent time internet ...Continue Reading »

  50 pages |  305 engagements | 

• 451. A STUDY ON PSYCHOGRAPHIC PROFILING AND INCREASED SALES EFFICIENCY

  » CHAPTER ONE INTRODUCTION 1.1Background of the study In market research and social science research in general, psychographic variables are attributes relating to personality, values, attitudes, interests, or lifestyles. Sometimes they're referred to as activities, interest, and opinion variables [AIO]. Psychographics is any measurement and analysis of consumer’s mind that seeks to point out ...Continue Reading »

  50 pages |  318 engagements | 

• 452. COMMUNITY JOURNALISM AND THE CHALLENGES OF RURAL REPORTING IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Community journalism is a staggering concept viewed from the perspective of its application in the Nigeria’s context. Looking at the issue from the standpoint of community radio, historical development of broadcasting in Nigeria reveals that community/local/ rural radio was never taken into consideration as an integral part of it up till n...Continue Reading »

  50 pages |  1,119 engagements | 

• 453. READERS PERCEPTION OF THE USE OF PHOTOGRAPH IN REENFORCEMENT OF NEWSPAPER MESSAG...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Photography has been utilized across a wide range of print in newspapers, magazines and other forms of media such as in advertising and commercial, video and film making, fine art photography, portraiture and journalistic form. Photography image plays a very significant role in our daily lives. It‟s apparent that photographic images are widely...Continue Reading »

  50 pages |  419 engagements | 

• 454. THE CHALLENGES CONFRONTING PRIVATELY OWNED MEDIA STATIONS IN A DEMOCRATIC DISPEN...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Kendal (2002,p.32), insist that mass is truly applicable to the medium of radio for it more than other media in reaching all groups of the population uniform’’ but before we proceed with this work...Continue Reading »

  50 pages |  485 engagements | 

• 455. THE EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN ENUGU URBAN

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY A close examination of the promotional tools reveals that there has been little or no attention to the importance of personal selling. The key to achieving organizational goal is the proper intermingling of the promotional tools. Firms pay much attention to advertising, sales promotion and publicity, spending more than necessary on them, this si...Continue Reading »

  50 pages |  364 engagements | 

• 456. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know about the existence of the product; the company must communicate the product to its target audi...Continue Reading »

  50 pages |  378 engagements | 

• 457. THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured products are not br...Continue Reading »

  50 pages |  365 engagements | 

• 458. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) telephon...Continue Reading »

  50 pages |  306 engagements | 

• 459. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN E...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is a powerful marketing communication tool used by companies to fulfill the promotional task. It is the act of communicating with the consumers, to inform the public about the existence of a manufactured product for sale. Advertising attracts the attention of the consuming public. Most often, firms in various industries try to stimul...Continue Reading »

  50 pages |  278 engagements | 

• 460. THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT

  » CHAPTER ONE INTRODUCTON 1.1 BACKGROUND OF STUDY In the earlier days the partner of salesmanship was cried because of the gap between productive and consumption sectors of the society was small and manageable. However in retrospect of the country economic history reviewd that there were companies in the early 1960s and 1970s that actually made aggressive trust into Nigeria market and as much there ...Continue Reading »

  50 pages |  325 engagements |