MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 481. EFFECT OF PHYSICAL DISTRIBUTION ON ORGANIASATIONAL PERFORMANCE

  » INTRODUCTION 1.1 BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did the challenges associated with gettinga product and service to the right place at the right timeat the lowest cost. Organizations began to realize that it isnot enough to improve efficiencies within an organization,but their whole supplychain has to be made competitive (Tan, Lyman and ...Continue Reading »

  50 pages |  288 engagements | 

• 482. EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be defined as the activities in product planning that involves thecan be shapes, general designing of a container or a wrapper for a product. O...Continue Reading »

  50 pages |  259 engagements | 

• 483. EFFECTIVENESS OF STRATEGIC MARKETING AND MANAGEMENT ON THE SUSTENANCE OF GROWTH ...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUIND OF THE STUDY The implication of marketing is that even though “customer orientation (a derivative of marketing concept) has become a familiar slogan, with pride of place in the strategy statements of many organizations,” the god of actually implementing the customer orientation has continually been deceptively innocuous” (Nwankwo, 1995). T...Continue Reading »

  50 pages |  294 engagements | 

• 484. EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENT...

  » CHAPTER ONE INTRODUCTION 1.0 Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through with less...Continue Reading »

  50 pages |  311 engagements | 

• 485. EFFECTIVE PROMTIONAL STRATEGIES ON PROFITABILITY OF AVIATION INDUSTRY

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing and promotional strategies in the Aviation industry may differ depending on the unique situation of the individual business like Arik Airline. However there are a number of ways of categorizing some generic marketing strategies. A brief description of the most common categorizing schemes by David J (2002) is presented below: · S...Continue Reading »

  50 pages |  291 engagements | 

• 486. EFFECT OF MARKET SEGMENTATION ONPERFORMANCE OF BREWERY INDUSTRY

  » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY The impact and effect of market segmentation with the view of globalization throughout the world 'be it developed or developing economy, the supremacy being. accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimately leads to economic growth is free competitive market system otherwise refers t...Continue Reading »

  50 pages |  302 engagements | 

• 487. EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION

  » CHAPER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understanding form of businessownership will require the provision of conceptual frame work for the word BUSINESS. BUSINESS in a capitalist economy can be described as the sum of all the activitiesinvolve in the produ...Continue Reading »

  50 pages |  347 engagements | 

• 488. IMPACT OF LOGISTICS MANAGEMENT IN MARKETING OF AGRICULTURAL PRODUCTS

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Logistics management involves the movement of both raw materials and finished goods from the point of production to the purchase. The raw materials and finish goods are both kept in the warehouse before being used in manufacturing or sold to the customer. If it is well managed, distribution cost will be minimized not necessarily at the expense o...Continue Reading »

  50 pages |  329 engagements | 

• 489. THE EFFECTIVENESS OF CHANNEL OF DISTRIBUTION IN THE SOFT DRINK INDUSTRIES

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study The survival, success and continuity of service organizations depend on effective relationship marketing. The effectiveness of relationship marketing in service organizations determine to a great extent the performance of the organization as well as the satisfaction customers can derived from services rendered by the organization (Kotler, 2006)....Continue Reading »

  50 pages |  324 engagements | 

• 490. THE EFFECT OF RELATIONSHIP MARKETING ON ORGANIZATIONAL PERFORMANCE

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study The survival, success and continuity of service organizations depend on effective relationship marketing. The effectiveness of relationship marketing in service organizations determine to a great extent the performance of the organization as well as the satisfaction customers can derived from services rendered by the organization (Kotler, 2006)....Continue Reading »

  50 pages |  306 engagements | 

• 491. THE EFFECTS OF ETHICAL BEHAVIOUR ON MARKETING MANAGERS

  » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Over the years, the term ethics in organizational performance has long been associated with management scholars and business leaders around the world. There is a broad agreement the world over that as a matter of corporate policy, every organization strives to be committed in a manner that is ethically transparent. Ethics in the world of organiz...Continue Reading »

  50 pages |  353 engagements | 

• 492. THE IMPACT OF INTENSIVE DISTRIBUTION STRATEGY ON MARKETING OF CONSUMER GOODS

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The aim of marketing as a set of individual and organizational activities is to ensure that consumer wants, needs and preferences are appropriately and properly satisfied in order toensure customer/consumer satisfaction and at the same time achieve the goals of the individual or organization. Marketing ensures that goods and services are not onl...Continue Reading »

  50 pages |  318 engagements | 

• 493. ROLE OF MARKETING RESEARCH IN GAININGMARKET SHARE.

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Marketing managers often commission formal marketing studies of specific problems and opportunities. They may request a market survey, a product preference test, a sales forecast by region, or an advertising evaluation. It is the job of the marketing researcher to produce insight into the customer’s attitudes and buying behaviour. Kotler and K...Continue Reading »

  50 pages |  290 engagements | 

• 494. THE EFFECT OF PRODUCT PLANNING AND DEVELOPMENT IN THE GROWTH OF ORGANISATION

  » CHAPTER ONE 1.1 INTRODUCTION Thus, it is a common saying “failure to plan is planning to fail”. There is nothing on earth that does not need appropriate planning. If such thing determined goal must be achieved. Appropriate planning is one of the most important aspects of a product life cycle. As it is proper for somebody who intends to build a house, to draw a plan of the house whether...Continue Reading »

  50 pages |  325 engagements | 

• 495. THE PROBLEMS AND PROSPECTS OF DISTRIBUTING PAINTS IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Distribution involves the transfer of goods and their title to the ultimate buyers by the manufacturer. This is a research work, which aims at analyzing the distribution system of Berger Paints Nigeria Pic. The task of distribution is to make goods physically available from the producers to the buyers and this bridge the gap of space and time be...Continue Reading »

  50 pages |  271 engagements | 

• 496. THE IMPACT OF SOCIAL RESPONSIBILITY ON ORGANISATIONAL IMAGE

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The impact of social responsibility is a concept whereby an organisation considers the interest of society by taking responsibility for the impact of their activities on customer's suppliers, shareholders in the environments. Social responsibility of management is the ethical and moral responsibility of the organizational image to the total soci...Continue Reading »

  50 pages |  299 engagements | 

• 497. THE IMPACT OF SALES PROMOTION IN A BUSINESS ORGANISATION

  » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY The economic situation of the country in both the past and present year has affected the financial and commercial activities of business organization as a whole, which has resulted in decline level of sales and profitability. In view of this facts, many business organization are therefore involved in different type of measure such as sales promo...Continue Reading »

  50 pages |  331 engagements | 

• 498. THE IMPACT OF PRODUCT DIVERSIFICATION STRATEGY ON ORGANIZATIONAL GROWTH

  » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY Diversification is one of the growth strategies available under the corporate level strategy, along side with concentration, merger and acquisition, strategic alliance etc. Diversification occwurs when a company adds to its business either in term of consumer function, consumer group or alternative technology [Oyedejo, 2004]. According to De Wit...Continue Reading »

  50 pages |  263 engagements | 

• 499. PACKAGING AS A TOOL OF ACHIEVING HIGHER PROFITABILITY IN A MANUFACTURING COMPANY

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habits in particular, and of society as a whole (Zeithaml, V. 1988). In the rural society which prevailed until the industrial revolution of the 19th century, packaging was as rudimentary as the living conditions of the time. Packaging was often standard...Continue Reading »

  50 pages |  300 engagements | 

• 500. PROMOTIONAL STRATEGIES AS TOOL FOR IMPROVING MARKETING MANAGEMENT IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 GENERAL DESCRIPTION OF THE STUDY A Marketing Promotional Strategy is saliently concerned with the role be played by each of the promotional mix elements towards effective and efficient dissemination of information potential customers and clients. Promotion practices are essential especially under condition of imperfect competition, noon rational behaviours of customers...Continue Reading »

  50 pages |  258 engagements |