MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 501. FFEECT OF FORWARD INTEGRATIONON MANUFACTURING INDUSTRY PERFORMANCE

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Many countries in the world today have at one time or the other been caught up in what some authors term "export dilemma". Almost instinctively, they therefore recognize the aviate need to develop their export base. One of the periodic publication of the GATT (General Arrangement Tariffs and Trade) National of export promotion techniques often r...Continue Reading »

  50 pages |  245 engagements | 

• 502. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDSUTRY

  » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY The impact and effectof market segmentation with the view of globalization throughout the world be it developing or developed economy, the supremacy being accordthe free market system cannot be over emphasized, that is achieving economic efficiency which ultimately leads to economic growth is free competitive market system otherwise refer to as ...Continue Reading »

  50 pages |  232 engagements | 

• 503. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Promotion is an important arm of the total marketing system. The need to promote a product, service or idea can not be over emphasized. This is infirmed by the fact that a successful marketing outfit can not be put in place without making mention of promotional methods and the tools used in achieving the objectives. The understanding of promotio...Continue Reading »

  50 pages |  257 engagements | 

• 504. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The subject matter of market segmentation is the dissagregation of the population into separate groups or subgroups. It is time that many cricisms of marketing are prompted by misunderstanding and/or miss application of the marketing concept. Usually, the mistaken marketing concept is inertly interpreted as “Give the customer what he wants...Continue Reading »

  50 pages |  423 engagements | 

• 505. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

  » CHAPTER ONE 1.1 INTRODUCTION Communication has become one of the greatest tools in marketing of goods. This important services has to be appropriating proceed in order to attract customer patronage and increase protiability. According to Kotles (1996 P:46) price is the amount of money customers pay for the product or service and the time a place of exchange. Mumer (1994:10) in the quality review o...Continue Reading »

  50 pages |  242 engagements | 

• 506. EFFECT OF PRICE ON CONSUMERS’ PATRONAGE OF MARY KAY PERFUME

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Perfume product is very important to the health of the human being. It is used for preserving the odor. This product has to be appropriately pricing in order to attract customer patronage and increase profitability. According to (Kotler, 1996: 46) price is the amount of money customers pay for the product or service and the time a place of chang...Continue Reading »

  50 pages |  294 engagements | 

• 507. DISTRIBUTION CHANNEL/STRATEGIES FOR BREAD

  » ABSTRACT The study conducted to examine how unemployment has been reduced through cooperative to Enugu North Local Government Area, from the year 2000 – 2004. In the course of this investigation, researcher objective and hypothesis were formulated. Both primary and secondary data were collected, and based on the above, the findings on the topics is as follows. Staff employee of the sampled c...Continue Reading »

  50 pages |  275 engagements | 

• 508. MARKETING MANAGEMENT AS A REALISTIC APPROACH TOWARDS ORGANISATIONAL SUCCESS

  » CHAPTER ONE 1.0 INTRODUCTION Marketing has been viewed from different standpoints as being vital for the attainment of individual or corporate objectives. Since marketing deals more with satisfaction and exchange. It therefore becomes very essential that such marketing activities be properly managed to realize any defined objectives set either by individual or any given organization. In this chapt...Continue Reading »

  50 pages |  256 engagements | 

• 509. THE IMPACT OF FINANCIAL ACCOUNTING REPORT ON THE CORPORATE PERFORMANCE

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The impact of financial accounting reports on the corporate performance is becoming more apparent to users groups of financial statements. Accounting is not an exact science neither is business operations without some subjective and judgmental errors when it comes to reporting them. A financial report therefore is a document statement which info...Continue Reading »

  50 pages |  269 engagements | 

• 510. THE EFFECTIVENESS OF ADVERTISING IN THE MARKETING OF CONSUMER ORIENTED PRODUCT

  » CHAPTER ONE 1.0 INTRODUCTION The need to study this topic, the effectiveness of advertising in the marketing of consumer oriented product in Nigeria is very vital to identify the impact advertising has on sales volume, especially the sales volume of 7up bottling company Plc,a company in Nigeria which has a competitive market environment. In the early 1960s the economy of Nigeria was dominated by f...Continue Reading »

  50 pages |  287 engagements | 

• 511. AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE S...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is not enough for a business to have good products sold and services rendered at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as “promotion”. Although promotion is not done only for these factors but for other such as to build ...Continue Reading »

  50 pages |  261 engagements | 

• 512. THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENE...

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study 1.2 Statement of the Problem Recruitment outsourcing is a strategic tool used by companies to improve their ability to concentrate on the core competencies. Outsourcing employee job is not contacting or fixing business processes. It is about creating value. It is about diligently outsourcing the management of employees to ensure “they are ...Continue Reading »

  50 pages |  265 engagements | 

• 513. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE IN NIGERIA BUSIN...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 AN OVERVIEW OF THE STUDY Trade fair is a form of promotional strategy that enables companies or manufacturers to show case and demonstrate their products to both middle men and ultimate consumers. For many years, different companies have integrated trade fair successfully with their other elements of the communication mix. there are many reasons behind this strateg...Continue Reading »

  50 pages |  282 engagements | 

• 514. THE EFFECTS OF MOTIVATIONAL POLICIES AND PRACTICES ON SALES FORCE IN NIGERIA BAN...

  » CHAPTER ONE (BODY OF THE WORK) INTRODUCTION 1.1 BACKGROUD OF THE STUDY Fisher, et al (1996) noted that the system that an organization uses to reward employees can play a important role in the organization efforts to gain a competitive advantage and achieve its major objective. It is a known fact that an organization is what it pays, for the way an organization pays its employes contains a philoso...Continue Reading »

  50 pages |  290 engagements | 

• 515. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALE VOLUME

  » CHAPTER ONE INTRODUCTION 1.1 BACKGUND OF THE STUDY Advertising is one of the promotional tools companies use todirect persuasive communications to consumers or buyers and the general public. advertising policy constitutes such an important strategy in the marketing program of companies that its negligence could spell down for companies. generally speaking ,companies exist to produce and market pro...Continue Reading »

  50 pages |  344 engagements | 

• 516. THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUD...

  » CHAPTER ONE 1.0 INTRODUCTION Nigeria like every other developing countries of the world view sales promotion as one of the major policies for her company and industrial development. These reason are advised in support of this thinking. First; it suggest that industries offer more employment opportunities to the mass population in the country. Secondly, sales promotion is implement to attract new c...Continue Reading »

  50 pages |  296 engagements | 

• 517. THE ROLE OF MARKETING IN THE DEVELOPMENT OF TOURISM INDUSTRY IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is no gain saying the fact that the ultimate aim of every business undertaking is to maximize profit. Some organizations fail to recognize that satisfaction is synonymous with profitability. This means that until a consumer is satisfied with an offering, the organization has not achieved its profit goals. In fact marketing as one of the ma...Continue Reading »

  50 pages |  310 engagements | 

• 518. PROBLEMS OF SECRETARIES IN OFFICE ADMINISTRATION AND MANAGEMENT

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDYBefore the 9th century secretarial profession and office work were generally occupied by males. Women joined office work in early 19th century only as secretarial personnel. In those days secretarial personnel were referred to as “typewriter” rather than machine they used but typist is the actual name suppose to be given to secretaria...Continue Reading »

  50 pages |  301 engagements | 

• 519. ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS IN NIGERIA

  » CHAPTER ONE 1.1 INTRODUCTIONSales management involves the planning, hiring, directing and controlling of a company’s sales force. Sales managers evaluate their firms competitive position, analyze markets and set goals, recruit, train and motivate sales people to reach these goals and continually strive to improve the quality and productivity of the selling effort for which they are responsib...Continue Reading »

  50 pages |  280 engagements | 

• 520. IMPACT OF PRICING AND MARKETING OF BEVERAGE

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 THE BACKGROUND OF THE STUDYDecision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The company should be tactful and dynamics with the pricing strategy of the business. Whereas cost...Continue Reading »

  50 pages |  327 engagements |