MARKETING PROJECT TOPICS AND MATERIALS IN NIGERIA | RESEARCH PROJECT TOPICS AND PROJECT TOPICS ON EDUCATION

541. THE RELATIONSHIP BETWEEN EMPLOYEE JOB SATISFACTION AND EMPLOYEE COMMITTMENT AMON...

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Over the last three decades, organisational commitment and job satisfaction have generated a lot of interestamong researchers. The popularity of the concept has stemmed from its relationship with several importantemployee behaviours. For instance, the literature has shown that organisational commitment and jobsatisfaction may have positive impac...Continue Reading »

50 pages | 277 engagements |

542. THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR

» CHAPTER ONE 1.0 INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product and services would not appeal to then in the degree. Just as income taste an other factors in liness the demand for pr...Continue Reading »

50 pages | 285 engagements |

543. THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY

» CHAPTER ONE 1.0INTRODUCTION BACKGROUND OF THE STUDY Marketing concept, the satisfying need and want of the target is better than the competitors at a profit, need not to be over emphasized. Marketing can also be in action or business of promoting and selling product or services. Though it was rarely practice in the past by services industry. The laggard posture of services marketers in applying th...Continue Reading »

50 pages | 279 engagements |

544. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORG...

» CHAPTER ONE 1.1INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products. At that time, we had what was called “sellers’ market”. However, with the current economic trend in Nigeria markets, especially at the inception of Structural Adjustment Programme (SAP), the reversal is the case. Manufacturers have ...Continue Reading »

50 pages | 324 engagements |

545. TEST MARKETING OF NEW PRODUCT ITS EFFECTIVENESS AND PRODUCT PERFORMANCE

» CHAPTER ONE 1.0INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business. They energize the company’s marketing, sales and distribution activities and provide new opportunities in the face of declining markets for existing products. New product...Continue Reading »

50 pages | 331 engagements |

546. OUTSOURCING AS A STRATEGY FOR REDUCING OVERHEAD COSTS

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The banking industry in Nigeria has become a jungle of sorts where the rules of the game are not so clear cut any longer. Some call it a battle arena where gladiators are expected to fight according to laid down rules created and implemented by the bias arbitrator. Others call it a battlefield where it is only the strong and highly competitive b...Continue Reading »

50 pages | 323 engagements |

547. THE ROLE OF MARKETING RESEARCH IN THE PLANNING AND DEVELOPMENT OF A NEW PRODUCT

» CHAPTER ONE INTRODUCTION 1.1Background to the study One of the basic function of management is decision making, marketing are particularly difficult to make and effect are fact through the business with growing complexities on supplyingindividual needs for particular kinds of customers, it is however, necessary that some kinds of organized study should be undertaken to identify threats and opportu...Continue Reading »

50 pages | 348 engagements |

548. THE EFFECT OF INFORMATION AND COMMUNICATION ON TECHNOLOGY IN BROADCAST MEDIA

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The information and communication age came along with many possibilities. Indeed, the advances in information and communication technologies have brought many hopes to the modern man. In the civilized west for instance, great transformations in the lives of the people, are in part functions of advances in information and communication technologi...Continue Reading »

50 pages | 372 engagements |

549. THE IMPACT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTE...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements and position themselves to take advantage of global changes in business activities. Businesses both large and small need information to succeed in today's rapid changing environment, they need to be able to process data and use information effectively when cond...Continue Reading »

50 pages | 459 engagements |

550. IMPACT OF ONLINE MARKETING ON SMALL AND MEDIUM ENTERPRISES

» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements and position themselves to take advantage of global changes in business activities. Businesses both large and small need information to succeed in today's rapid changing environment, they need to be able to process data and use information effectively when con...Continue Reading »

50 pages | 596 engagements |

551. SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN THE SERVICE INDUSTRY

» CHAPTER ONE BACKGROUND TO THE STUDY 1.0 INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly accessible” (Smith and Taylor, 2004, p 4) which makes them rea...Continue Reading »

50 pages | 319 engagements |

552. THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS

» CHAPTER ONE 0.1 INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the most important operating decisions management must take is establishing the selling price for its product and services, moreover manufacturing companies are always faced with numerous decisions. The management has to decide on what to produce, how to produce at what quality and quantity to produce and at what price, the management...Continue Reading »

50 pages | 287 engagements |

553. THE SIGNIFICANCE OF DISTRIBUTION IN THE MARKETING OF CONSUMER GOODS

» CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY The physical transfer of merchandise or goods is traceable to the most primitive people the field of physical distribution did not gain access general acceptance until complex operation system become necessary for business management or administration. Although the process of physical distribution is as old as organized trade, the scientific syst...Continue Reading »

50 pages | 314 engagements |

554. THE SIGNIFICANCE OF ADVERTISING IN THE MANAGEMENT OF BUSINESS ORGANIZATION

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the management of small business organization advertising appears to be one of the major tools that management uses to actualize its goals and objectives the word advertising seems to be very popular to all profession due to the vital role that it play in the achievement of organizational objective consumer and buyers in most cases aspire to ...Continue Reading »

50 pages | 318 engagements |

555. THE ROLE OF SALES PROMOTION ON THE PROFITABILITY OF A FIRM’S PRODUCT IN A DEPR...

» CHAPTER ONE INTRODUCTION 1.1BACKGROUND TO THE STUDY Promotion is one of the basic elements in marketing strategy whose impact is underscored by the contemporary events within and outside the country. There is no gain saying the fact that the nation is passing through a period of economic crisis whose impact not only cuts across the rank and file of the citizens but her business organizations as we...Continue Reading »

50 pages | 311 engagements |

556. THE IMPORTANCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF CONSUMER D...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the contemporary marketing, packaging has become so important that it cannot be ignored buy marketers in management of product. Marketers now pay more attention to packaging because of its vital role in the management of a product. A market can commit a great measure of resources to develop a product invest much more into advertising campaign...Continue Reading »

50 pages | 426 engagements |

557. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORG...

» Chapter One: Introduction 1.1 Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various issues highlighted below. The importance is conspicuously apparent to the fact that the physical product will not be at test without these two aspects of it. Though branding and packaging an individual can make...Continue Reading »

50 pages | 341 engagements |

558. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE PURCHASE OF A COMPANY’S PRODUCT

» CHAPTER ONE INTRODUCTION The impact of promotional activities on the purchase of a company’s product cannot be over emphasized, this has prompted the researcher to write on this topic with the aim of finding out various promotional activities that affect the purchase of Nigeria Bottling Company’s product and to discover if Nigeria Bottling Company has employed any form of promotion abo...Continue Reading »