MARKETING PROJECT TOPICS AND MATERIALS IN NIGERIA | RESEARCH PROJECT TOPICS AND PROJECT TOPICS ON EDUCATION

561. THE IMPACT OF ADVERTISING ON THE CONSUMPTION OF NOODLE FOODS

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The central focus of any firm should be the maximization of customer’s satisfaction. The marketing manager has control of number of factors called the marketing mix. In attempting to satisfy customers desire one of those factors is the forms of promotional activities. advertising is one of the most important elements of promotion. Many com...Continue Reading »

50 pages | 264 engagements |

562. THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM

» CHAPTER ONE1.0 INTRODUCTIONThe research work looks atThis study explores relationship between innovative activities, profitability and firms growth in Nigeria Breweries Plc Awo – Ommama Owerri innovation is the future of any business and without a contains flows of new products. This is so because, the business environment is fast changing and becoming highly competitive so a consumers&rsquo...Continue Reading »

50 pages | 247 engagements |

563. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL B...

» CHAPTER ONE 1.0 INTRODUCTION Advertising is a particular promotional tool that attracts the greatest controversy as to roles and contributions in social, economic and ethical spines. It is not the only communication tool which organizations utilize in trying to communicate the existence and quality of their products to the potential and/ or prospective buyers but, it is the most commonly used and ...Continue Reading »

50 pages | 246 engagements |

564. THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PR...

» CHAPTER ONE 1.0 INTRODUCTION The era of hard and aggressive selling is gone as most companies have realized that the capacity of organization to survive and prosper the capacity of organizations to survive and prosper depend on their ability to needs and wants. The salesmen bring in the forefront are very good source of finding out the unfulfilled need of customers and coverings some of their comp...Continue Reading »

50 pages | 273 engagements |

565. THE USE OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT INSTITUTION

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Many authorities have contributed immensely to the success of defining public relations. According to Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to International Public Relations Institute (IPRI) has...Continue Reading »

50 pages | 285 engagements |

566. IMPACT OF FACEBOOK AND 2GO AS AN EFFECTIVE INTERPERSONAL MEDIA OF COMMUNICATION

» Abstract The study examines the impact of facebook and 2Go as an effective interpersonal media of communication with specific focus on the students of Osun State Polytechnic, Iree. There is no doubt about the fact that the world is completely in a global village as postulated by Professor Marshall McLuhan, according to him the world is now compressed into a single electronic room where information...Continue Reading »

50 pages | 233 engagements |

567. IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM PRACTICES IN NIGERIAN WITH A FOCUS O...

» ABSTRACT The aim of this study was to determine the impact of social media on modern journalism practices in Nigerian with a focus on journalists within Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet. Throughout ...Continue Reading »

50 pages | 245 engagements |

568. PLACE OF TWITTER AS A SOCIAL MEDIA AS INTERPERSONAL COMMUNICATION MEDIUM

» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Social media are computer mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand alone and built in social media services currently available introduces challenges of definition; however, there are some common features: Soc...Continue Reading »

50 pages | 262 engagements |

569. USE OF SOCIAL MEDIA AS A CHANNEL OF INFORMATION AND COMMUNICATION

» CHAPTER ONE INTRODUCTION 1.1 Background of the study Internet has changed the way people interact. Communication and access to information has been made easier. Use of internet is now not only about communication through emails but is also a platform on which people interact. Today it is possible to attend a classroom being taught abroad while seated somewhere in rural Kano or give evidence direct...Continue Reading »

50 pages | 275 engagements |

570. PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS

» Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that very often they clicked like, share, comment and view...Continue Reading »

50 pages | 287 engagements |

571. COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMAT...

» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. With the advent of the digital age the role of the journalist changed. The inception of information communication technology su...Continue Reading »

50 pages | 326 engagements |

572. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBI...

» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study To compete in today‟s global markets, organizations strive to deliver their products (physical) and services (intangible) in both an efficient and effective manner. In service supply chain, human labour forms a significant component of the value delivery process and physical handling of a product leads to standardized and centralized procedure...Continue Reading »

50 pages | 278 engagements |

573. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX...

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Media and advertising in the 21st century are unavoidable to consumers. Many research studies (Mullen, and Johnson, 1990; Bauer, and Greyser, 1968; Mehta, 2000; Hawkins et al, 2001 etc.), have examined the profound effects of advertising and its influence on shifting attitudes, evoking emotions, and modifying lifestyle choices , and playing sign...Continue Reading »

50 pages | 305 engagements |

574. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOO...

» CHAPTER ONE INTRODUCTION 1.1 Background To The Study In 2002, World Health Organization stated that about 70 percent (%) of the drugs available in Nigeria were fake or substandard. Also, National Agency for Food and Drug Administration and Control (NAFDAC) states that 41 percent (%) of drugs alone were counterfeit. (Yankus 2006 & Akunyili 2007) We can see that there is a problem which is reocc...Continue Reading »

50 pages | 234 engagements |

575. THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The advancement in the internet in recent years has increased the options available to businesses today; the social media platforms being a good example (Boulianne, 2009). It is no secret that the general availability of the internet has given individuals the opportunity to use online platforms as mediums of communication, from email to Twitter ...Continue Reading »

50 pages | 311 engagements |

576. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational sustainability is bound to be in jeopardy (Utaka, ...Continue Reading »

50 pages | 631 engagements |

577. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MANU...

» CHAPTER ONE INTRODUCTION 1.1 Introduction Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies and individuals must also communicate with present and potential stakeholders, and the general public. For most companies and individuals, the question is not whether to communicate but rather what to say, how to say it, to whom and h...Continue Reading »

50 pages | 336 engagements |

578. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBI...

» CHAPTER ONE INTRODUCTION 1.1 Background of the study The purpose of public relations practice is to establish a two way communication seeking common ground or areas to mutual interest, and to establish understanding based on the true knowledge and full information. The scale of activity to promote good public relations may vary considerably according to the size and nature of the interested partie...Continue Reading »

50 pages | 222 engagements |

579. BRAND PERSONALITY AND CUSTOMER LOYALTY

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Personality is perceived as a basic factor in building strong relationship among human beings. By this they are sure of winning each other’s trust and affection through activities that fall in line with their personalities. This is also true of product and brand offerings which should characterize personality that appeals to consumers in o...Continue Reading »

50 pages | 411 engagements |

580. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS